SEO / GEO

We make sure your firm ranks on Google and gets recommended by name when a prospective client asks ChatGPT, Perplexity, or Gemini for legal help.

What We Do

Getting found everywhere a client searches, human or AI

Traditional SEO gets you found on Google. Generative Engine Optimization (GEO) is the new, largely uncontested layer: making sure AI engines cite your firm as the answer. We build both simultaneously, so your firm shows up whether a prospective client types into a search bar or asks an AI assistant directly.

Services Offered

Turning visibility into qualified consultations

From technical audits to AI-engine citation, we combine traditional search and generative optimization into one strategy built to convert visibility into booked consultations.

01

SEO Strategy & Technical Audit

We audit your current search presence and build a roadmap to close the gaps holding your rankings back.

01

SEO Strategy & Technical Audit

We audit your current search presence and build a roadmap to close the gaps holding your rankings back.

01

SEO Strategy & Technical Audit

We audit your current search presence and build a roadmap to close the gaps holding your rankings back.

02

Local Map Pack Optimization

We optimize your Google Business Profile and local signals so your firm appears when clients search "near me."

02

Local Map Pack Optimization

We optimize your Google Business Profile and local signals so your firm appears when clients search "near me."

02

Local Map Pack Optimization

We optimize your Google Business Profile and local signals so your firm appears when clients search "near me."

03

Generative Engine Optimization (GEO)

We structure your content and digital footprint so AI engines cite your firm by name for relevant legal queries.

03

Generative Engine Optimization (GEO)

We structure your content and digital footprint so AI engines cite your firm by name for relevant legal queries.

03

Generative Engine Optimization (GEO)

We structure your content and digital footprint so AI engines cite your firm by name for relevant legal queries.

04

High-Intent Content & Keyword Strategy

We build practice-area content targeting the exact terms prospective clients search before they're ready to call.

04

High-Intent Content & Keyword Strategy

We build practice-area content targeting the exact terms prospective clients search before they're ready to call.

04

High-Intent Content & Keyword Strategy

We build practice-area content targeting the exact terms prospective clients search before they're ready to call.

05

Technical SEO

We implement the technical foundation — site speed, structured data, schema, that both search engines and AI systems rely on.

05

Technical SEO

We implement the technical foundation — site speed, structured data, schema, that both search engines and AI systems rely on.

05

Technical SEO

We implement the technical foundation — site speed, structured data, schema, that both search engines and AI systems rely on.

How We Work

A structured process built to earn visibility, not chase it

Our process is grounded in data, every recommendation is tied to what's actually moving rankings and AI citations in your market.

01

Discover

We audit your current search and AI visibility across every relevant query in your practice area.

02

Define

We prioritize the keywords, locations, and AI queries most likely to convert.

03

Build

We implement technical fixes and publish content built for both search engines and AI citation.

04

Track

We monitor rankings and AI-engine visibility monthly, adjusting as algorithms evolve.